Posts Tagged ‘event’

Videography is the process of capturing moving pictures/images on electronic media such as streaming media, videotape, hard disk, or solid state storage. Whether we are talking about amateur or professional videography, the concept applies to and includes the methods of electronic production and post production. Videography is the equivalent of cinematography; the difference between the two lies in that images are recorded on electronic media in videography, whereas film stock is used for this in cinematography. The term is a combination of the Latin word ‘video’, which means ‘I see’ or ‘I apprehend’ and the Greek suffix ‘graphy’, which means ‘to write’.

With the growth of digital cameras at the beginning of the 21st century, the distinction between cinematography and professional videography was no longer that apparent. Both the amateur and professional videography market have developed to the extent of covering both production and distribution at present. Market segmentation was the result, based on the application: broadcast video, event video, corporate video and others. Plus the advent of the Internet has contributed to this expansion of videography beyond the processes of shooting videos with a regular camera.

Thus, when depicting professional videography there are several categories to identify with distinctions between digital animation, web streaming, gaming, still slide-shows, video blogging, remote sensing, medical imaging, spatial imaging, and, in general, production of bitmap and vector-based assets. With the conquests in the world of computers and the world wide web on the one hand and that of videography technologies on the other, videographers can now create their assets on the computer without involving image devices at all. All they can use in the process includes software-driven solutions.

Professional videography requires more than the simple camera operation, since visual design and production are equally part of the job. Professional videography in particular, also deals with compiling artists’ music videos or just video releases, like in filmography and discography. There are long hours of hard work involved in documenting for a special event that will be shot and edited. After that, the cutting of some scenes and the application of the music background that create the smoothing flowing video story take some more hours of work.

Professional videography can thus be defined as the art of capturing certain moments in time. The process requires vision and inspiration along with hard work and commitment. Besides the inspiration part, let us not minimize the importance of the gear quality that is responsible for the video features directly. Professional videography may thus start like any other profession with film school graduation or like a hobby by filming family and friends’ events.

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